Michael Morowitz

Digital Product Leader

I'm Michael Morowitz and I live in Chicago. As a digital product leader, I specialize in product innovation—solving complex business problems by building products that customers want to use.

I lead teams across product management, engineering, research, and design. My experience spans AI-powered business solutions, customer experience innovation, data platforms, commerce solutions and digital marketing.

I am an experienced teacher, mentor, manager, and public speaker. I'm passionate about helping others move their careers forward.

I am currently the Senior Director of Digital Product at Home Chef, a Kroger subsidiary and a top direct-to-consumer meal solutions provider.

Ideas I'm Exploring

🤖

AI prompt and context engineering for product management workflows.

⚡

Agentic software engineering and continuous release procedures.

🎯

ML martech automation through large scale audience simlulation.

💬

The intersection of customers, brands, and AI-powered chat.

🔍

How retrieval-augmented generation (RAG) is impacting customer experiences.

My Journey

DTC Ecommerce
2021 - Present
Leading acquisition, ordering, loyalty, data, and design for all customer digital platforms across multiple brands.
Digital Product Consulting
2008 - 2021
Executive-level consultant helping companies create innovative digital products. Co-created the first agency AI offering focused on consumer-brand interaction.
Software Engineering
2003 - 2008
Full-stack development and technical leadership roles in publishing, marketing, and financial applications.
Startup Builder
1994 - 2003
Led the hands-on creation of early-stage digital products from educational software to proto-social networks to commerce applications.

Brands I've Worked With

The Cosmopolitan of Las Vegas, Vail Resorts, and FIS with customer AI chat solutions • PepsiCo with digital activations of new product launches • UFC with redesigning their DTC streaming service • Bosch with new digital product exploration tools for customers • The "Beef, It's What's For Dinner" group with innovative new ways to bring their message to market • Plus: Capital One, Bank of America, HP, Best Buy, Johnnie Walker, Land Rover, TD Ameritrade, The L.A. Dodgers, Vizient, and more

Speaking & Teaching

SXSW

Two-time panelist covering AI chatbots in hospitality and digital marketing quality assurance

Social Media Week

Two-time speaker for utilizing chatbots to power consumer-brand interaction

FastCo Innovation Festival

Featured speaker on using AI to bring brand voices to life

Association of National Advertisers

Featured at a series of events around the U.S. speaking on chatbots and brand interaction

Columbia College, Chicago

Instructor for undergraduate digital product design course

API Strategy Conference

Panelist and speaker featuring the benefits of public enterprise API strategies

QA Summit for Digital Marketing

Two-time speaker on approaches to rapid, high-quality digital product delivery

Various Corporate Events

Featured speaker at corporate events for Bosch, NCBA, and others.